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Coach choisit James Franco pour incarner son nouveau parfum masculin - Riviera Magazine

Coach choisit James Franco pour incarner son nouveau parfum masculin

Pour incarner son nouveau parfum masculin qui sera lancé en septembre prochain le maroquinier new-yorkais Coach a choisi James Franco.  L’acteur, réalisateur, écrivain et artiste serait selon Stuart Vevers le directeur de la création de Coach : « le garçon Coach par excellence. Il est beau, un brin retors, mais prévenant, plein d’énergie et très prolifique dans son art ».

Coach dont la licence parfums a été acquise en avril 2015 par le groupe Interparfums, réalise encore 80% de ses ventes olfactives avec les féminins. Avec ce nouvel ambassadeur, qui a par ailleurs déjà incarné le parfum Gucci by Gucci en 2008, la marque pourrait renforcer ses positions dans les senteurs masculines.

Globalement, avec la licence parfums Coach, Interparfums espère atteindre les 32 millions d’euros de chiffre d’affaires en 2017.


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