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IWC s’associe à Bradley Cooper pour sa dernière campagne - Riviera Magazine

IWC s’associe à Bradley Cooper pour sa dernière campagne

En avril, la manufacture horlogère suisse de luxe dévoilera, en ligne et hors ligne, une campagne de publicité au rang mondial en association avec Bradley Cooper. Cette campagne a pour but de faire passer un message fort et important, celui de privilégier un esprit libre et ambitieux, capable de repousser toute limite, et de se dépasser. Désormais ambassadeur de la marque, l’acteur hollywoodien Bradley Cooper incarne à merveille ce rôle et parvient à mettre mieux que quiconque en valeur les montres de la marque. Qui plus est, il porte la montre emblématique de Schaffhausen – la grande montre d’Aviateur Edition « Le Petit Prince » – et parfait la photographie de Marco Grob, photographe suisse. Cette photographie est par ailleurs tout à l’image du message de la marque ; puissante, à l’âme aventurière.

 

 

https://www.iwc.com/fr/home.html


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