The trend towards bleisure – a blend of business and leisure – appeals to business travellers who take advantage of their trip to discover new horizons.
From business travel…
Work or pleasure, why choose? A contraction of business and leisure, “bleisure” has been a growing trend for several years. Taking a business trip, but also exploring one's destination… By pairing these two notions, business travel enters a new era.
Since the pandemic, the emergence of new work methods such as teleworking has encouraged travellers to prolong their stays and escape from the professional world, using their free time to immerse themselves in local culture − a major trend, resulting in less stress and higher productivity.
... to leisure tourism
Bleisure blurs the line between professional and private life by adding enjoyment to practicality. When attending a conference congress or seminar, some travellers seize the opportunity for their families to join them for the weekend, a practice driving the tourist industry to reinvent itself by offering authentic experiences suited to its bleisure clientele.
As well as work essentials (hi-speed Internet, connectivity, meeting rooms…), hotels offer relaxation and wellbeing zones (spas, hammams, gyms…), as well as concierge services. Seasonal rentals offer a desk, WiFi and other work essentials, whilst travel agencies are also adapting their packages for tailormade stays and activities.
Best of both worlds
Combining work and leisure on a business trip to Monaco is possible! With its cultural heritage, star-rated restaurants, luxury boutiques, first-class events, and proximity to the Côte d’Azur, the Principality is just waiting to be discovered. Overlooking the Mediterranean, it is a top-notch bleisure destination for travellers looking for the best of both worlds.
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